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Amul, 'Taste of India', Goes International With Big Launch In US Market

Famend dairy model Amul, whose tagline is ‘Style of India’, goes worldwide, launches in US

Anand, Gujarat:

Famend dairy model Amul, whose tagline is ‘Style of India’, goes worldwide for the primary time and is able to cater to the individuals with its vary of contemporary merchandise within the US.

“I’m happy to tell that Amul shall be launching its contemporary milk merchandise in the US of America. Completely happy to tell that we now have tied up with a 108-year-old dairy cooperative within the US – Michigan Milk Producers Affiliation, and this announcement was carried out at their annual assembly on March 20 at Detroit,” mentioned Jayen Mehta, Managing Director of Gujarat Cooperative Milk Advertising Federation (GCMMF), which operates Amul.

“That is for the primary time Amul contemporary merchandise vary might be launched anyplace outdoors India and in a market like the US, which has a really sturdy Indian and Asian diaspora,” Mr Mehta instructed ANI.

Additional, he mentioned Amul hopes to increase the model and change into the biggest dairy firm in step with the imaginative and prescient given by Prime Minister Narendra Modi when he attended its golden jubilee celebrations not too long ago.

Amul’s entrepreneurial spirit has made it one of many strongest dairy manufacturers on the planet.

Addressing the gathering in the course of the golden jubilee celebration, the Prime Minister asserted {that a} sapling that was planted 50 years in the past by the farmers of Gujarat has change into an enormous tree.

Amul merchandise are exported to greater than 50 international locations all over the world. It has below it 18,000 milk cooperative committees, a community of 36,000 farmers, processing greater than 3.5 crore litres of milk per day.

The evolution of the dairy sector in India and the stellar position performed by dairy cooperatives because the launch of Operation Flood type an integral a part of the nation’s development story because the nation now could be the biggest producer of milk.

India contributes about 21 per cent to international milk manufacturing.

It is very important be aware that in the course of the Fifties and Sixties the scenario of India’s dairy sector was radically completely different because it was a milk-deficit nation and depended extra on imports.

Following a go to of then Prime Minister Lal Bahadur Shastri to the Anand district of Gujarat in 1964, the Nationwide Dairy Improvement Board (NDDB) was created in 1965 with a mandate to help the creation of the ‘Anand sample’ of dairy cooperatives throughout the nation by means of the Operation Flood (OF) programme which was to be carried out in phases.

Verghese Kurien, extensively famend because the “Father of White Revolution” in India, was the primary chairman of NDDB. Alongside together with his staff, Mr Kurien commenced work on the launch of the mission which envisaged the organisation of Anand-pattern cooperatives in milk sheds throughout the nation from the place liquid milk produced and procured by milk cooperatives could be transported to cities.

(Apart from the headline, this story has not been edited by NDTV workers and is printed from a syndicated feed.)

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