Led by Prime Minister Narendra Modi, the BJP in the present day launched the “Modi Ka Parivar” marketing campaign to counter Rashtriya Janata Dal (RJD) patriarch Lalu Yadav’s private assault, by which the veteran chief stated the Prime Minister has no household.

“Leaders of the INDI alliance, deeply engrossed in corruption, nepotism and appeasement, have gotten nervous. Once I query their ‘parivarvad’, they are saying Modi has no household,” the Prime Minister stated at a rally in Telangana’s Adilabad.

“My life is an open e book, 140 crore folks of the nation are my household. Right now, crores of daughters, moms and sisters of the nation are Modi’s household. Each poor individual within the nation is my household. Those that have nobody belong to Modi and Modi belongs to them,” he added. 

High BJP leaders, together with Union Residence Minister Amit Shah and social gathering president JP Nadda, added “Modi ka parivar” to their social media handles in the present day.

Addressing a rally of the INDIA Opposition bloc in Patna, Mr Prasad had yesterday hit again on the Prime Minister’s cost of dynasty politics towards Opposition events, together with RJD. “What can we do if Narendra Modi doesn’t have a household of his personal?” he had stated. “He retains bragging concerning the Ram temple. He isn’t even a real Hindu. In Hindu custom, a son should shave his head and beard after the demise of his mother and father. Modi didn’t achieve this when his mom died,” he had stated.

In a message of solidarity, high BJP leaders in the present day added “Modi ka parivar” to their social media handles. The leaders who added the phrase, that means “Modi’s household”, to their handles on X embody Mr Shah, Mr Nadda, Defence Minister Rajnath Singh, Union Ministers Dharmendra Pradhan, Nitin Gadkari and Anurag Thakur, and veteran BJP chief and former Chief Minister Shivraj Singh Chouhan. Uttar Pradesh Chief Minister Yogi Adityanath and his Uttarakhand counterpart Pushkar Singh Dhami have additionally joined in.

The “Modi ka parivar” marketing campaign is on the traces of the “Foremost bhi chowkidar” drive forward of the 2019 common election. BJP leaders had then added “Foremost bhi chowkidar (I’m a watchman too)” to their social media handles to counter Congress chief Rahul Gandhi’s “Chowkidaar chor hai” jab on the Prime Minister.

Mr Yadav’s remarks on the Prime Minister yesterday drew a pointy response from BJP leaders in Bihar. Deputy Chief Minister Vijay Kumar Sinha yesterday described the remarks as “offensive” and “disrespectful”. “The language utilized by Lalu Prasad towards our PM exhibits his mindset. They (RJD) are towards Sanatan Dharma and are attempting to destroy the centuries-old custom,” he stated. “They behave like political jokers. We should cease such forces. What our PM has performed for Sanatan Dharma is well-known,” he stated.