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Amul Fresh Milk To Be Launched In US In A Week? What Company Chief Said

GCMMF will goal non-resident Indians (NRIs) and the Asian inhabitants (Representational)

New Delhi:

For the primary time, Amul contemporary milk will probably be out there exterior India, with the Gujarat Cooperative Milk Advertising Federation (GCMMF) launching 4 variants of milk within the US market inside every week, to cater to the Indian group and Asian inhabitants.

“We’ve got been exporting dairy merchandise for a lot of many years. That is the primary time we’re launching contemporary milk exterior India,” GCMMF MD Jayen Mehta instructed information company PTI.

He stated “The GCMMF has tied up with 108-year-old cooperative organisation Michigan Milk Producers Affiliation (MMPA) to launch contemporary milk within the US market,” The milk assortment and processing will probably be accomplished by MMPA, whereas GCMMF will do advertising and branding of Amul contemporary milk.

“Recipe will probably be ours. Inside one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim and Trim will probably be out there within the US market,” he stated.

Mr Mehta stated contemporary milk will probably be out there in New York, New Jersey, Chicago, Washington, Dallas and Texas amongst others.

GCMMF will goal non-resident Indians (NRIs) and the Asian inhabitants.

Requested in regards to the promoting goal, he stated GCMMF will concentrate on branding and advertising for the subsequent 3-4 months.

“We predict a superb response from clients,” he stated.

Mr Mehta stated GCMMF would additionally launch contemporary milk merchandise like paneer, curd and butter milk within the close to future.

In the course of the 2022-23 fiscal, the turnover of GCMMF stood at round Rs 55,000 crore, up 18.5 per cent from the earlier 12 months.

GCMMF is already exporting dairy merchandise in about 50 international locations.

(Apart from the headline, this story has not been edited by NDTV workers and is printed from a syndicated feed.)

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