New Delhi:

For the primary time, Amul recent milk can be out there exterior India, with the Gujarat Cooperative Milk Advertising and marketing Federation (GCMMF) launching 4 variants of milk within the US market inside per week, to cater to the Indian neighborhood and Asian inhabitants.

“We’ve got been exporting dairy merchandise for a lot of a long time. That is the primary time we’re launching recent milk exterior India,” GCMMF MD Jayen Mehta informed information company PTI.

He stated “The GCMMF has tied up with 108-year-old cooperative organisation Michigan Milk Producers Affiliation (MMPA) to launch recent milk within the US market,” The milk assortment and processing can be accomplished by MMPA, whereas GCMMF will do advertising and branding of Amul recent milk.

“Recipe can be ours. Inside one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim and Trim can be out there within the US market,” he stated.

Mr Mehta stated recent milk can be out there in New York, New Jersey, Chicago, Washington, Dallas and Texas amongst others.

GCMMF will goal non-resident Indians (NRIs) and the Asian inhabitants.

Requested concerning the promoting goal, he stated GCMMF will concentrate on branding and advertising for the following 3-4 months.

“We predict an excellent response from prospects,” he stated.

Mr Mehta stated GCMMF would additionally launch recent milk merchandise like paneer, curd and butter milk within the close to future.

Throughout the 2022-23 fiscal, the turnover of GCMMF stood at round Rs 55,000 crore, up 18.5 per cent from the earlier 12 months.

GCMMF is already exporting dairy merchandise in about 50 nations.

(Apart from the headline, this story has not been edited by NDTV employees and is printed from a syndicated feed.)